Congratulation to our graphic design students: Chloe Maria El Khoueiri snatched first place for the MBC Youth Award and second place for the Masar Student Print Award, and her peers Jean-Pierre El Hajj and Hana Ghemrawi jointly took second place for the MBC Youth Award.
With the cumulative points they scored, the three students reaped the University of the Year title for LAU.
Gallery:
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The MBC Youth competition prompted Khoueiri to integrate Artificial Intelligence in her campaign, and she plans to learn more about User Experience and User Interface as “the industry seems to be heading in that direction.”dubai-lynx-2020-02.jpg
El Hajj saw a unique challenge in rebranding an established brand, as it requires deep understanding of its identity.dubai-lynx-2020-03.jpg
For Ghemrawi, the most interesting part of the experience had been designing for a target audience that she and her peers can identify with.dubai-lynx-2020-04.jpg
Khoueiri’s integrated campaign proposal. She expressed how the brief motivated her to to cater to people her age, and from the Middle Eastern region.dubai-lynx-2020-05.jpg
Ghemrawi’s integrated campaign proposal, which involves both offline and online touch points.dubai-lynx-2020-06.jpg
A preview of Hajj’s campaign integration across social media, high-traffic areas and radio.dubai-lynx-2020-07.jpg
El Khoueiri’s poster design for the Masar Student Print Competition.